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Agreement gives company rights to Mother's Touch diapers
March 3, 2017
By: Karen McIntyre
Editor
Bemax Inc., a growing global distributor of disposable baby diapers, has entered into a multi-year private labeling agreement with North American Diaper Company (NADC), a leading U.S. manufacturer of value-priced, eco-friendly disposable baby diapers it sells throughout the U.S. and globally which are known for great value and optimum performance. Pursuant to the terms of the agreement, Bemax will purchase, sell, export and distribute Mother’s Touch disposable diapers in private labeled format and in Bemax packaging not trademarked by NADC. “We are very pleased with this alliance as it further strengthened the advantages of our private label brands, and complements our current distribution plan for the U.S. market,” says Taiwo Aimasiko, CEO of Bemax Inc. “We look forward to fostering this relationship with NADC and believe that this agreement, along with others in the coming months and year, will fortify our position as a growing global distributor of disposable diaper products.” In Janaury, Bemax said it would begin selling diapers on Amazon beginning in April, as part of the first phase of penetrating the U.S. disposable diaper market. The company also makes an exclusive private label disposable diaper and baby wipes brand called Mother’s Hugs which is sold through wholesalers and retailers in Europe and Africa.
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